Auteur : Tristan

• We waste time redesigning wheels

  

  Designers are good at reconsidering what exists today and thinking about it differently. This is powerful skill for innovation and it makes us really good at challenging ourselves. But it comes with a very unproductive tendency: reinventing solutions even for already solved problems. I’d love to think that those reactions are superficial. That we just…

• Improve your Customer Interview Technique

  

  Ask better questions… and get better answers Customer Interview is a super powerful practice to reveal innovation opportunities but it can easily become misleading when not properly practiced. Best case, a wrong question is a waste of time. Worse case, it will drive to making wrong decisions. Helping Product Owners, Business Developers and Marketers to develop…